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Fruit of the Loom

The brief

Fruit of the Loom recognised that they were not fulfilling their sales potential in a number of national retail chains due to badly merchandised stands.

They needed a field marketing partner to provide experienced merchandising staff responsible for merchandising, auditing and ordering stock in over 400 stores weekly including; Matalan, Makro and TJ Hughes.

How we executed the Merchandising campaign

Our merchandising team worked hard building relationships with their store contact, enabling them to negotiate dedicated space in the stock room and encouraging store staff to merchandise the display stand in between visits.

During the weekly visits the team were able to replenish stock and merchandise to plannogram. Stock was counted and orders placed to ensure that all sales opportunities were optimised.

The Results

The Fruit of the Loom stands were continuously re-stocked and merchandised. Fruit of the Loom were able to track the amount of stock sold in each store, which had been a huge issue prior to the merchandisers involvement.

As a result, Fruit of the Loom have seen an increase in sales, store compliance and a considerable reduction in stock wastage.

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