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The Independent

The brief

A key aspect of the Independent’s marketing activity is the placement of Point of Sale within retailers throughout the UK and Contact continue to manage the Point of Sale placement in 14,500 outlets, regularly calling on selected retailers.

How we execute the Point of Sale Placement campaign

Contact chose a national team of experienced staff to conduct regular calls throughout the UK. Not only is the Point of Sale placed, the team also collect valuable audit information including photographic data which is collated via our bespoke client reporting portal.

The Results

The Independent continue to grow their marketing opportunities with the support of the Contact team and the reporting aspect of the campaign provides the client with up to date information and a fully managed call file.
 

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