News

Royal Wedding Day Promo with UKTV

The More Agency and UKTV selected Contact Field Marketing & Solutions to distribute 25,000 periscopes advertising the Blighty TV channel to  members of the public visiting London on the day that Prince William and Kate Middleton were married.

25 staff and supervisors were deployed early in the morning outside tube stations along the wedding route.  The brief was to hand out 1,000 periscopes each in a 3 hour shift. Logistically it was a challenge due to the road closures however the account handler worked closely with the van drivers and supervisors consequently the activity went like clockwork as did the wedding.

Each team was organised into two groups, one group covering all exits of the tube station and the others went further afield (towards the planned procession route) The teams were instructed to head to where people have already picked their spot to watch the wedding.  The aim was to have as many periscopes as possible on show in any one location.

The periscope activity was a huge success, all supervisors reported 100% distribution by 10.15 am. It was a fantastic atmosphere, people were over the moon to take the periscopes and the television coverage and newspaper reports had the name Blighty in practically every shot, even Phillip Schofield mentioned them during his live coverage of the wedding.

Clients Comments

"We are absolutely thrilled with the results of the periscope activity and well done to your team. Our press team have got copies of all the coverage, Periscopes galore seen in the BBC and ITV coverage as well as reports from friends and family in Australia and the US of periscopes spotted in their coverage too. Entertainment Tonight actually held one up on screen and talked about it !"

Annabel (UK TV)

"I wanted to add my congratulations to everyone involved in the distribution – it was amazing to see so many lovely Blighty periscopes"

Garry (The More Agency)