Big Communications selected Contact to hand out free bottles of Aqua Pura Water to runners and spectators at 6 Race for Life events and at Tesco’s Head Office in Cheshunt. Every bottle had a serial number on the label and for every one of these numbers that was registered on the Aqua Pura website, 10p was donated to Cancer Research UK by Aqua Pura
How we Executed the Campaign
An Event Manager was put in place to take control of the delivery and setting up of the event tent and Aqua Pura bottles of water.
Hotel stays, site access, timings and equipment logistics were organised by the Account Manager here at Contact which meant the Event Manager supervisor could concentrate on the event management on the ground.
The Contact team wore brightly coloured Aqua Pura branded tops and were vocal, friendly and approachable at all times. This encourage people to visit the Aqua Pura website and register their bottle number.
All 6 Race for Life events were successfully managed and all bottles of water were given out over the course of 15 days.
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