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Author: Cameron French

Field Marketing at Christmas Time

Consumer spending tends to slow in the Autumn, Spring and swell in Summer, Winter. Winter namely due to Christmas (and stockpiling for potential bad snow days). Summer obviously is due to the huge increase in entertainment and outgoing activities.

With this in mind, it makes sense to hedge more of our offline marketing budget towards these seasons. Higher general consumer spending generally means a better return on investment. Online not so much, as chronic growth has been experienced for years.

In this blog post, we’ll be going over some winter field marketing essentials.

Why Do We Care About Christmas as Marketers?

This question ultimately boils down to two things – the emotional aspect of spending, and the social aspect of spending.

We spend more when we’re spending from emotion (happy, sad, anger as long as the emotion is extreme). At Christmas, the joy of loved ones,  of seeing your child open gifts from Santa. The magic, the mystical, the warm cosy fires hidden from the biting frost.

Christmas is all about that warm, homely, family, love orientated emotion. This makes us spend more, and feel better about it at the same time!

It’s a ripe combination for generating positive brand relations and ultimately revenue.

Some Christmas Data For You on Marketing and Consumer Spending

December 2017 saw above average consumer spending growth (4% versus 3.2% for 2017 [Thanks Barclays!]). This trend is likely in part due to people protecting their money throughout the autumn months through fear of financial troubles tied to rising prices ahead of Brexit, stagnating wages and other factors.

December 2018 may well follow this above-average trend, if not consumer spending will still be way up at £332billion and experiencing yearly growth. This yearly growth also means that it’s always a good time to be building brand awareness amongst consumers. Every year that passes, the consumer spending pie typically outpaces inflation, with Christmas and summer always a good bet for maximising return on investment for active sales&field marketing.

Plan Your Campaigns Early

During the Christmas period, any brand looking to grow their business prospects will be actively marketing (ourselves included!). Almost everyone we’ve worked with in the past would agree regarding much-increased demand around Christmas (both marketers and consumer-facing brands).

As such, the demand on temporary staff, venues, logistics etc is significantly increased. This extra demand can often create situations in which the demand outpaces the supply. The supply in our case being our expert in-field marketing staff. London, in particular, sees a huge increase in demand, no doubt in part due to the fact its economy slows down far less during Winter compared to the rest of the UK.

Booking your campaigns early with us ensures that you get priority on our best staff on the days you want before anyone else. We’ve already booked out hundreds of staff on dozens of days during Winter, and as December approaches we’re expecting heavy demand on most days.

Ensure Your Products Are Displayed to Sell

Getting your products on store shelves is one of the best ways to make them sell. Once you have your products in-store, you can increase your overall sales with occasional merchandising of your products. Merchandising ensures your brand’s products are well presented, properly priced, displayed in the agreed place etc.

We do a lot of field marketing work, and one of the most common things our clients ask for us merchandising newly launched products on a national scale. Ensuring every store is selling your products the best they can is a quick and easy way to raise your bottom line. In some instances over 10% of stores we visit don’t even have newly launched products on the shelves (and sometimes not even in stock!). Correcting this ASAP with proactive merchandising will ensure more profit than letting issues (hopefully) resolve themselves.

Tie Your Real World Campaigns to Online Marketing

Online shopping now accounts for close to 20% of consumer spending. Consumers spending habits are influenced both online and offline.

The development and rapid uptake of branded social media has created a unique opportunity. People who regularly buy your brand (offline or online) can essentially become no or low cost online ambassadors by “liking” or “sharing” your brand’s activity on social media. This results in Facebook (or Twitter, Instagram etc) being more likely to show your posts to their friends and family.

Considering almost all of us are on some form of social media, this easy activity for the consumer can drastically increase online exposure and ultimately sales and brand loyalty.

How do you tie the two together?

Simply, encouraging those who enjoy your brand’s products or services in the real world to become no cost brand ambassadors online. This can be as simple as saying “Follow us on Facebook” on product design or providing a business card to those enjoying your in-store free samples that features your social media handles. If the consumer likes your products enough they may even seek you out online without any encouragement from you.

All in all, succeeding as a brand at Christmas means following effective methods throughout the year. It is prudent to take extra care around winter and summer to maximise the returns on your investments.



New Store Brand Ambassadors Needed – Milton Keynes

Hi Everyone,

One of our clients is looking for two proactive, approachable brand ambassadors to support them in raising awareness of a newly opened store.

Duties will include wearing banner pack packs, holding hand-held signs to direct of the public to the newly opened store (The work will be roadside, directing passing traffic using the signs). Interacting with the public handing out tickets to win prizes, the work will be a little dependent on how busy the event is on the day.

You will be provided with a fleece or t-shirt (depending on the weather!) and will need to wear black trousers with comfortable (preferably black) shoes/boots.

Location: Rooksley, Milton Keynes, MK13 1LD
Date: Saturday 1st December
Hours: 9.45am-1.15pm
Rate: £35.31 + £5 Expenses

If you are available and would like to be considered for this promotion, please contact us via our enquiry form, Facebook, live chat, or by phone 0191 259 1199, so we can give you some more information.

Thanks for reading, if you know someone who may be interested in this work, please feel free to share this information with them.

Thanks again
Contact Field Marketing Team
0191 259 1199

Noveltea Sampling by CFM in John Lewis Stores

We’ve been working with award-winning NOVELTEA-Drinks for a while now sampling their… novel… alcoholic tea products. In spite of their (lovely) branding, we don’t think they’re novel at all. We’ve been getting great feedback on these unique and innovative drinks from around the country. As such. we’d like to invite those who follow us on social media/this blog to come and try a sample of this exciting and unique product.

Currently, there are 3 types, all are based on tea and expertly blended with various botanicals. There is, of course, the addition of whiskey, rum, or gin – a seemingly unexpected thing in tea! The artisanal blends, not overpowering alcohol levels and classic tea flavours are all brought together to make a very pleasant and desirable drink.

We’re out sampling Noveltea on the last Saturday and Sunday of this month (October). We’d like to encourage anybody passing through these areas to come to try a sample, you may love it! We do.

Dates and Locations You Can Find Our Samplers In-Store

(all locations will be sampling between 11am-4pm on these days.)

Saturday 27th October
John Lewis

– Buchanan Galleries, Glasgow, G1 2GF
– Leith Street, Edinburgh, EH1 3SP
– Wilmslow Road Cheadle, Manchester (Cheadle), SK8 3BZ
– Victoria Gate Harewood Road, Leeds, LS2 7AR
– Wood Street Kingston upon Thames, London (Kingston), KT1 1TE
– Holmers Farm Way, Cressex Centre, High Wycombe, HP12 4NW

Peter Jones
– Sloane Square, London (Peter Jones), SW1 8EL

Sunday 28th October
John Lewis
– Buchanan Galleries, Glasgow, G1 2GF
– Leith Street, Edinburgh, EH1 3SP
– Wilmslow Road Cheadle, Manchester (Cheadle), SK8 3BZ
– Victoria Gate Harewood Road, Leeds, LS2 7AR
– Wood Street Kingston upon Thames, London (Kingston), KT1 1TE
– Greenhithe Kent, Bluewater, DA9 9SA
– Holmers Farm Way, Cressex Centre, High Wycombe, HP12 4NW

So please, head on down to a sampling session to find out more, try this unique product for free, and treat yourself or a loved one to a bottle.

If you want some more information on these delicious teas, definitely head on over to NOVELTEA’s website. They’ve got some great tea cocktail recipes too!

Flavours of Noveltea

“The Tale of Earl Grey” -Earl Grey and British Gin. Slightly spiced, floral and citrus notes. Said to have a silky smooth texture and a level of sweetness balanced well by the British gin.

“The Tale of Tangier” – Moroccan Green Mint Tea with white Rum. Sweet green tea and mint flavours added to with apple and faint white rum.

“The Tale of Oolong” – Scottish Whiskey, red rose petals, papaya, mango flakes all blended with a rich bodied and floral Oolong tea.

Sounds delicious right? You’ll find us sampling and selling some of these flavours this weekend. Come grab a bottle!

See the embedded PDF below for more detailed information on Noveltea and the people behind it.

NOVELTEA_Mini Booklet

Food/Product Sampling Staff Needed in Edinburgh, London, Cheadle

We are looking for proactive, enthusiastic, approachable sampling staff to raise the profile and increase sales of an alcoholic tea which is relatively new to market.

Your role will be to raise brand awareness and increase sales by offering tastings of this new and exciting product to customers over 18 years of age (You will need to ID those who appear to be under 25).

Hours: 11.00am -4pm
Rate of pay:  On application

Leith Street, Edinburgh

Dates: 27th, 28th October, 3rd, 18th, 24th, 25th November and 8th, 9th December 2018

Sloane Square, London

Dates: 27th October and 3rd November 2018

Wilmslow Road, Cheadle

Dates:  18th November 2018


If you are interested in any of this sampling work, please call the office on 0191 2591199 and ask to speak to Carol

Christmas 2018 Field Marketing Campaigns? Book Now

The Autumn season rolls on, and Winter fast approaches. Consumer spending increases around Christmas and field marketing becomes more fruitful. We’ll be writing a longer post about this topic soon. Long story short you should get your brands products and services to the public during this high reward season. Online and offline both see substantial lifts in sales, due to consumer spending increasing by the billions.

For now, we’d like to remind all of our clients, old and new, to book your Christmas campaigns sooner rather than later.

The services we offer all relate to real-world field marketing, you can see a full list on our field marketing services page. We cover the whole of the United Kingdom, so no matter your location we can help.

Why Book Your Christmas Field Marketing Staff Early?

Getting the ball rolling sooner than later ensures all corners of your late Q4 2018 marketing plan(s) are covered. With additional time to work with you, we can ensure we fully understand the needs of your campaign(s).

According to the Bank of England (here), the average household in the UK spends an extra £500 (on top of the usual £2000) during December.  That’s an average 25% increase in spending – on each shop a household makes – A rather dramatic increase for a single month! Sorting out the logistics, staff, licencing etc months in advance helps ensure a smooth campaign.

As such, demand for field marketing services is always higher during December compared to November or October. We ourselves experience a reliable uptick in demand for our services.

It’d be safe to say the majority of field marketing companies experience the same Christmas rush your brands face. Giving us an extra month or two to get the logistics ironed out ensures a successful and fruitful campaign for you.

So booking your Christmas campaigns in with us now is your best bet at securing our most experienced staff on the days you want them.

Contacting us

Call 0191 259 1199 to reach our head office.

Email [email protected]

We aim to reply to all emails within 24-48 hours. Please give us as much information as possible – location, dates, times, special requirements etc. The more information you can give us, the more accurate the quote will be.

Product Crisis – Turn Problems into Brand Loyalty

What is a product crisis/recall?

A product crisis or product recall can be as simple as a product ending up on shelves with an incorrect, or missing label. There may be a spike in returns, or people falling ill, injuring themselves etc. In 2018, a product crisis may manifest in growing negativity on social media around your brand.

A worst case scenario is your product may be harmful to consumers. Without swift, decisive, corrective (and even remedial) actions, the media may pick up on and greatly exacerbate the damage to your brand.

We help by rapidly organizing and managing a local or national recall campaign. The aim to get your product affixed or removed and returned as fast as possible, minimizing damage. We are always ready to roll on this.

Contact us on 0191 259 1199, we can help you starting today. It takes us only a few days to get up and running at the national level.

Why is product crisis and recall management important?

According to this research article from Emerald Insight, which is researching specifically the automotive industry, a consumers opinion on a brand is greatly influenced by the response of the brand/manufacturer to any issues.


Poor responses to publicised issues with a product can cause negative opinions of the brand from the consumer. Positive, assertive and corrective responses have the exact opposite effect:

Results show that recalls contested by manufacturers have a significant negative impact on manufacturers’ image, as well as on consumers’ loyalty and purchase intentions. On the other hand, voluntary recalls or improvement campaigns have a significant positive impact on the manufacturer’s image, as well as consumers’ loyalty and purchase intentions.


Research limitations

Some variables (such as media, the degree of severity of recalls and the frequency of recalls) are not investigated in this study.

So without even considering media coverage, severity, or frequencies of recalls, it is clear that even a single crisis event is damaging to your brand. Clearly, there is a “significant” impact on the brand image when it comes to recalls, uplifts, or other crisis’.

Consider now the amplification of this damage when we add in media, social media, to the outcomes. The potential positive or negative impacts become orders of magnitude more treacherous. The rapid dispersion of information in today’s society makes handling product issues quickly and professionally much more important.

The best crisis management methods

Prevention is the best medicine. Or so they say! The need for crisis management is mitigated through good prevention methods. Such as product design, thorough quality control, internal ingredient testing, proactive supply chain management etc.

Beyond prevention, the next best defence is early detection. So, activities such as merchandising, mystery shopping, auditing. Even monitoring social media for brand mentions is a good idea. You can directly communicate with the people engaged with, and sharing your brand (be it positive or negative). This social media outreach also doubles as an online marketing effort when done correctly. Every person you interact with increases your reach and shows the consumer that you are listening to them.

Communication and reporting of returns with retailers etc are also important methods. Communication, as with most things in life is critical to preventing or correcting a national crisis with your products.

Monitoring has alerted me to a problem, what now?

When brand/product/communication monitoring results in you becoming alerted to a product crisis, your next best method of preserving your brand’s image is to take the financial loss now. In times of crisis, accepting losses earlier can help prevent an exponentially accelerating problem.

It’s in your best interest to provide swift, remedial measures if your product is injuring consumers or failing safety standards. Not only for the preservation of your company, the livelihood of you and your staff. Arguably, as a business owner, or brand manager it is your moral duty to ensure your services are safe for the end user.

It’s prudent to have a localized or national recall plan already in place, a relationship with an experienced recalling agency (such as ourselves!) is a good idea. This means there are fewer formalities standing in the way of getting your crisis management campaigns off the ground. Preparation is always key.

Some information (in infographic form) from true experts on this topic, Allianz, who service clients in over 210 countries on the topic of insurance and risk management:

Allianz product crisis recall infographic

Succinct infographic on product recall management.

This infographic shows the common pitfalls people make when managing product lines. We’re going to leave this post here, key takeaway being that preparation is paramount to keeping your product on the market, and your brand a positive, mindful experience for consumers and retailers alike.


All in all, preparation, mindfulness, proactive behaviour, and minimizing risks are critical to good management if and when a crisis arises with your brand’s products or services.



The Power of In-store Sampling

In-store sampling is a powerful way to convert consumers into customers. Many brands already know this from their own research and experiences. If it didn’t work, you wouldn’t be able to spot sampling stations in stores up and down the nation.

When used as part of an overarching marketing strategy, in-store sampling becomes a very potent (and trackable) tool to convert potential customers not only into actual customers but also independent brand ambassadors. Word of mouth ambassadors who will spread your brand through their passion for your product alone.

Furthermore, when executed correctly, with marketing built into your product (it’s unique, innovative, fixes a problem, excels in its category, people want to talk about it etc), in-store sampling can be part of an exponential growth strategy.

Why is in-store sampling so effective?

Showcasing the unique selling points of your product through a hands-on experience convinces customers if your product is for them or not, at zero cost to them.

Cartwright & Butler in-store sampling table

National sampling for Cartwright & Butlers complimentary line of products.

If they decide not to buy immediately, they will remember how your product looked, tasted, and made them feel. If you stand behind your product as good quality at a good price, those who sampled are much more likely to convert into paying customers.

Independent research by the Journal of Retailing states that:

  •  In-store product sampling produces both an immediate and sustained increase in product sales.
  • The use of repeated sampling events for a single product yields a multiplicative increase in sales.
  • In-store sampling increase total category sales, not the just sales for the focal product.
  • The effect of in-store sampling is more intense (short-term) and more sustained (long-term) than a product feature.

Towards the summary/conclusion of the article, a valuable rule of thumb is that:

if the incremental cost of a sampling event exceeds 15 times the unit price of the product, the event ceases to be profitable

So, if your unit price is £10, a sampling event reaching up to £150 would typically break even. Similarly, if your unit price is £1, it probably isn’t worth sampling, as it becomes very easy to hit the 15x number through wages alone.

From this, we can deduce that sampling becomes more effective as the price of your product increases (ever wonder why car dealers allow so many test drives of a brand new car, despite the negative impact on the value of said car? The unit price is high, so the loss in value of the test car is more than made up for by the increase in sales).

AFC Curry sampling table

National Curry Sampling Event Staffed by CFM

How can it be made more effective?

Sampling levels can be impacted by the efforts put in by the sampler.

If a field marketer doesn’t begin a conversation with every person who walks past, they are losing potential customers.

The effectiveness of parallels a lot with leaflet distribution. A proactive, friendly, approachable member of staff will give out more samples/leaflets. Similarly a low foot-fall area always results in less distribution.

The Journal of Retailing advises the following for maximising the effectiveness of in-store sampling:

  • Set time limited discounts.
  • Award discounts for following on social media (improves brand loyalty, repeat sales, more online exposure).
  • Offer discounts for multi-buys.
  • Hand out leaflets with your samples.
  • Make your sampling stand more memorable.
  • Sample in the same place regularly (once a month, once a week etc).

Even without extra effort put into your sampling campaign, you can be fairly sure that you will see an uptick in sales as a direct result of the choices you make for your products.

So here are some tips from us to help you when doing in-store sampling:

1 – Pick your location VERY carefully. Ideally, your sampler will be stood right next to the stock they are sampling. This hugely increases the likelihood of customers buying due to ease of accessing the product right there and then. Festivals, street markets, music events, food festivals, beer festivals are all great areas to consider.

2 – Keep the work consistent. We cannot stress this enough and there are multiple benefits of this. It’s easier to keep the same member of staff, who will learn your products well and be a better ambassador for your brand. In addition, customers may sample your product over time rather than once, long term memory of your products flavours, textures, feel etc.

3 – Experiment sampling in different stores. Each supermarket attracts customers for different reasons. Waitrose attracts people looking to spend a bit more on higher quality foods, Lidl/Aldi both attract those looking for cheap staples.

4 – Build and maintain relationships with the supermarkets. Supermarkets are your best friend, being on good terms with them gives you more flexibility with your sampling. Furthermore, they are more likely to give you the best sampling spots in-store.

5 – Use some form of online analytics tracking (google analytics, telephone analytics etc) to track traffic from your in-store sampling campaigns. Using digital analytics for real world marketing can greatly enhance your perspective for your next move. Data is invaluable.

Lastly, to wrap this up, our best advice to you would be to work from your product up. Yes, marketing can make any business venture viable when done well enough. But, starting with a solid product with mass or niche appeal is the best place to start.

Point of Sale Display Walk-Ins – Overcome Launch Flops

What are Point of Sale Display Walk-Ins?

Point of Sale Display Walk-Ins are exactly what they sound like. Physically walking your display stands into stores, siting, merchandising and reporting back on them.

So in short, point of sale walk-ins support product launches and improve the impression left by your brand on consumers in-stores.

Ultimately this method helps nudge consumers in-store towards buying your products.

Point of Sale Displays are also known as Point of Purchase Displays, or simply retail displays. You can read more about the importance of display stands here.

Why would I walk my POS in?

Point of Sale Display Walk-Ins when a product launches in-stores nationally can greatly increase the number of sales experienced in those first few months. The effect lingers, and oftentimes if store staff are onboard with merchandising your POS display regularly this increase in sales can be sustained for a long period.

Retail stores are notorious for being any or all of the following: Busy, lazy, preferential, forgetful, emotional – basically humans run the show. Siting point of sale isn’t uncommon in-stores but it is potentially a hassle, difficult, awkward, unusual – essentially an annoyance rather than an exciting new product launch.

Point of sale is very often left in the warehouse well past launch date. In our own internal research, we found that near to 50% of stores failed to site display stands on launch dates. Not only that but a significant amount are often damaged while collecting dust in the back. Damaged stands mean replacements and more deliveries which adds to cost.

Not siting point of sale displays is obviously unacceptable – head-office signs has a contract with your business. That contract states display stands will be displayed by a certain date, merchandised regularly etc.

Stores must be held to account on this. However it’s often a blame game and communication issues, so it’s better to just circumvent this entirely. When brand ambassadors are contracted to walk in these display stands, compliance is much higher, and sales figures show this.

Benefits of POS Walk-ins

1 – Taking the storage, handling, delivery, and siting of your point of sale off of stores. You care for your brand, stores care for theirs.

You take some effort off their hands and they appreciate that YOUR brand is the one with the new point of sale displays. This can lead to preferential treatment of your products in-store by staff (especially managers, as it reduces a headache for them).

2 – Ideally walk-ins would be done by your full-time staff, who know your product lines very well. People who live and breathe your brand. People whos passion for the product is infectious, and can get store staff feeling positive about the products.

3 – Much higher compliance on launch dates, this means bigger impact, higher brand awareness and ultimately higher sales.

4 – Direct ambassador between your brand and the many retail staff across the country. A relationship can be built up, and your ambassador and brand will remain in the mind of these staff. This has a direct impact on the level of merchandising your display stands receive. Staff know they are being held accountable.

CFM Managed walk-ins

At CFM we have been walking display stands into stores for clients for many years. For national launches, our fully managed, reliable and effective Point of Sale Display Walk-Ins deliver a rapid rise in sales revenues.

Our national reaching database of staff (exceeding 20,000 individuals, with thousands who regularly work for us) means we can reach all stores in the nation, often covering tens of thousands over the course of a single week.

Recently we began handling the warehousing and delivery of stands to our staff also. This took out a major headache of knock on logistical delays and avoidable communication, making our service more cost effective.

We offer one of the most competitive pricing structures in the industry, mostly due to our wide reaching staff base, who can get to stores at low cost. We cut out travel times, we cut out mistakes, we cut out logistical issues, and we cut out potential for things to go wrong starting with our staff, our methods and our technologies.

Contact us to find out more! 0191 259 1199

Beauty accessories in-store point of sale

The Benefit of a Syndicated Field Team

Syndicated and dedicated field teams are both contracted for an agreed period. The main difference being a dedicated field team works only for your company.

Whereas syndicated teams work with multiple clients, supporting brands that don’t compete with each other.

For companies with multiple brands, syndicated calls can be a great cost effective solution that maximises return on investment.

Syndicated Field Team Benefits

female merchandising A syndicated field team working on multiple product lines can save up to and occasionally well upwards of 25% of the cost of a merchandising, POS Placement, auditing, or compliance call.

The saving comes from the reduced travel, time needs for field staff, who can work on multiple lines while in the same store. You split the cost of us (CFM) organizing and managing field teams with another (or multiple) of our clients. Shipping costs (POS or leaflets for example) can also sometimes be reduced.

A Dedicated Field team is always available. Syndicated calls are usually only available when you are managing multiple lines, or another of our clients is visiting the same store at similar times (you will both benefit from the syndicated call). Syndicated calls demand more timing flexibility, in essence.

Why do You Need Regular Retail Visits?

Regularly visiting stores builds brand awareness and accountability with the staff instore. This increases sales by keeping your products at the forefront of the retailers mind, its as simple as that.

Our field teams can be used as an extension to your existing sales force, this is ideal in a competitive market place where you need to reinforce your message and raise brand awareness to keep ahead of the competition.

Visiting a store consistently lets store staff know that you will be regularly checking that they are selling your products to the best of their ability. You can also respond to questions and feedback that customers may have brought up to staff in-store, which our team will report back.

Flexible Usage of Contacts Field Teams

Teams can be contracted for short or long-term activity. For example when coverage requirements are too widespread and time sensitive for in house teams to manage. This is very common for product lines which are sold on a national level within retailers stores. If you would like to target a larger percentage of your customers or sector, a national team is needed lest potential sales be missed by a small slow moving team.

You can use either a dedicated or syndicated outsourced team to extend reach, response times, and access additional customers through simulataneous visits across the country.

Discover Brand Marketings Little-Known Best Friend

Brand Marketing

Versatility, creativity, persistence, speed, precision, technology, forward-thinking, sociable, cost-effective, impact, memorability. All of these words (and many more, of course) are attributable to brands. With the ever-increasing competition, these traits are all becoming more important to strive towards in business.

You’ve got to stand out from the crowd, the level of competition in traditional markets has never been higher. Furthermore, most industries/populations are still in growth, this means that no matter your location/s or industry area, there are ever-growing streams of people/sales for you to capture. Long-term brand awareness curated through a variety of routes is one of the best ways to keep a returning customer base.

Real world field marketing activity is an important piece of the branding puzzle. Word of mouth (online and offline) will always be a strong tool for businesses to develop. Strong branding (and its many implications) is one of the most effective ways to drive customers that return due to brand loyalty.

Brand Awareness

Strong, long-lasting brand awareness is created by having a strong product line, backed up by an innovative, empowering team that constantly thinks ahead. It’s about testing and optimizing all the ways to get your brand into peoples eyes, ears, hands, environment, and ultimately long-term memory.

The jobs activities range from organizing memorable events, to getting your products in store and ensuring they are properly displayed, to mitigation of potentially damaging news. Ideally you’re aiming to always be pushing the boundaries of what “marketing” means.

It is both a proactive and reactive role, online and offline, positive and negative. Every time a potential customer sees your brand is an opportunity to tailor their opinion towards positivity, and ultimately turn them into a free brand ambassador. You want to have such a strong brand and message that your customers will bring you up naturally in conversation, that’s a goal of branding.

A wise man once said: “The best kind of marketing doesn’t feel like marketing, it makes the people feel like they are part of it.” and this will remain true for as long as marketing products is necessary.

This is particularly true in supermarkets, it is the customers decision to go shopping, and every single product on the shelf has been designed with customer appeal in mind. It’s passive market-ing, your products branded packaging and brand strength are the only things helping it to catch a customers eye in store.

The Relationship Between Brand Marketing and Field Marketing Agencies

With brand marketing, the ultimate goal is developing a strong, memorable brand that people wont forget. This endeavour means that every effective method of increasing awareness, sales, loyalty, interaction needs to be engaged in. Online and offline, there are dozens, if not hundreds of different types of marketing methods at your fingertips. The types you choose for your business will vary depending on the product or service you offer.

Most brands end goal is to increase overall sales or awareness. This is the sole reason why field marketing agencies and brand marketing go hand in hand. Every field marketing service can be utilised by brands to promote their products and services. You have the product, we have the people you need to promote it.

Outsourcing your field marketing work to us is a great way to increase the reach of your business without the usual time, effort and money involved when finding staff who will travel the country for your brand.

Our distributed national reaching database of staff allows us to get staff to stores, events, cities and ensure your product is best set to sell. It will almost always be cheaper to outsource national field marketing campaigns to us, as we can cut out most of the travelling time by using staff who are close to each location.

Find out if we can help you with your field marketing campaigns, our services are constantly increasing and we’re always looking for new ways to increase our ability to serve our loyal and future customers.

This year we introduced online sampling fulfilment to support our clients who offer free online samples to customers. Online sampling is a very cost effective way to grow your business, it’s hassle-free for the consumer, you can get marketing materials directly to peoples homes with the sample, and you can grow your social media and email subscribers all in return for a cheap free sample for the customer.

We’ve already dispatched tens of thousands of samples for our clients, and expect many more before years end. Don’t just take our word for it though, check out what Shopify (the worlds largest ecommerce platform) has to say about sampling increasing sales.

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