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10 Motives Electronic Cigarettes


The Brief

10 Motives were launching a new Electronic Cigarette within Tesco stores nationwide.

Being a relatively small company at the time, they required a national field team to support and drive the product launch forward.

That’s why they contacted us.

How we executed the campaign

Experienced Brand Ambassadors were instructed to carry out regular fortnightly visits to launch and raise brand awareness of the new 10 Motives Electronic Cigarettes.

Building great working relationships with store staff, training key elements on product features and benefits enabled Tesco staff to confidently sell 10 Motives range.

During the visits the brand ambassadors were to place point of sale stands, merchandise the stands with 10 Motives electronic cigarettes, ensure the POS is in prime position near the tills, count and record stock levels, order any missing products and report all of this back using a survey uploaded to their mobile phones.

The Result

Don’t just take our word for it, read what the client thinks ……

“This is a constant challenge for us, especially as we don’t like to publicise our success – once we started dealing with Tesco and some of the other larger retailers our turnover multiplied 10 times.

Getting stock into thousands of stores at the same time and ensuring our products were sited in a prominent position was a logistical nightmare.

CFM were instrumental in helping us manage and maintain this.

We are continuing to work with CFM as we have received excellent service from the start with regards to campaign management, logistics, field staff, and reporting.

The Account management has been key to the success, the team are proactive, reactive and keep us abreast of what is happening in the field daily, there is no doubt this activity has been instrumental in growing the business to the size and success it is today.”

Tony Jones
10 Motives E-Cigarettes

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