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Kenwood In-Store Demonstration

The Brief

KENWOOD is one of the UK’s best known electrical manufacturers, designing and creating a range of kitchen appliances. Supporting a national TV advertising campaign Contact were to select and manage an experienced team to demonstrate the KENWOOD range of appliances in store.

How We Executed the Campaign

Experienced in store demonstrators were selected to attend a compulsory training session ensuring they were able to confidently demonstrate the KENWOOD range of appliances. Demonstrations took place in Debenhams, Comet and John Lewis stores nationwide. Sales figures and competitor activity was recorded, using the Contact reporting portal which delivers valuable, real time information to the client.

The Result

The campaign was held over 350 demonstration days with an average of 27.2 products being sold, per store, per day. Sales figures and competitor activity was recorded, delivering valuable information to KENWOOD. The client was so impressed with the calibre of staff that 16 were offered permanent sales positions.

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