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Dare Magazine

The Brief

Manage the hand to hand and bulk distribution of over 250,000 copies of DARE Magazine per issue in cities throughout the UK.

Facilitate all warehousing, logistics and distribution to both venues (salons, gyms, universities etc) and hand to hand distribution points.

Compile and present all ABC documentation verifying all aspects of the distribution.

How we Executed the Campaign

Working with the client Contact developed a national distribution plan, which detailed the optimum distribution points in all the major cities in the UK.

Our Field Sales division then sourced over 1,000 venues to supply the magazine to on a regular basis (ranging from Salons to Universities).

Selected and trained an experienced team to distribute in the region of 250,000 copies of Dare Magazine simultaneously throughout the UK.

The Results

For each issue the magazines are delivered to our London warehouse. The magazines are split into regional deliveries and sent to the regional hubs.

The distribution drivers delivered to the venues and distribution teams ensuring control of all aspects of the activity.

Our field teams continue to build upon previous distributions, in addition compiling detailed ABC logs, verifying the activity.

Supported by hand to hand distribution the magazine aims to be the UK’s number 1 magazine in the beauty and health sector! Contact continues to manage distribution activity on behalf of Dare Magazine.

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