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Point of Sale Placement

Tesco Price promise bunting displays Boots medicine shelves with point of sale prominent Independent I Shelf talker

The Importance of Good POS Placement

Point of sale placement is a key part of the marketing strategy for your products or services and is proven to increase sales and awareness of your brand by getting it in the eyes of passing consumers.

By being in a prominent position on a Point of Sale display, your products and services are remembered by customers due to the stand out nature of POS fixtures.

After investing time and money in the design, production and logistics of your POS marketing strategy can you be sure it’s being presented to its full potential without seeing it with your own eyes? That’s where Contact’s national reaching POS teams add value to your sales and marketing campaigns, by ensuring point of sale is sited in stores punctually, and to the requirements of the campaign.

We’ve found that the in-store compliance of POS placement can be as low as 45%! Can you afford to miss out on the sales opportunities this will induce? In theory missing out on around 55% of sales?

Experienced Results in the Field

Contact offers fulfilment services to manage the full process of siting POS in-store. Throughout the years we’ve managed successful POS Placement campaigns for The Independent, Tesco, Cow & Gate, Hungry House and Autoglym.

All clients will also have the opportunity to utilise our bespoke reporting systems which provide detailed information on your campaign, including photos of the process, as confirmation of nationwide compliance.

Contact in Action

Tesco selected Contact Field Marketing to manage the implementation of their new point of sale within the frozen food section of Tesco throughout the UK. The teams were required to remove all of the old… Read More

 

Fruit of the loom merchandising campaignThe Independent A key aspect of the Independent’s marketing activity is the placement of Point of Sale within retailers throughout the UK. Contact manage the POS placement… Read More

 

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